
I have always been taken aback when people who have amassed great fortunes are worshipped, often in an obsequious or fawning manner. During the gilded age, when robber barons accumulated obscene fortunes while laborers worked 70 pr more hours per week for subsistence wages, men like Rockefeller, Carnegie, and Morgan oft were celebrated as virtual demigods. Even when such men hired private armies to fire upon desperate workers, little opprobrium was attached to them or their actions. It was just business as usual.
I am reminded of an apochryphal aphorism that I once stumbled across. When a British worker sees a person in a Rolls Royce limousine passing by, they are tempted to throw a rock at such a display of privilege. When an American sees such a sight, they imagine themselves enjoying such pampered luxury one day. That instinctive reaction presumably explains (or explained) why the conservative perspective became the default position of U.S. political thought.
I doubt whether such binary responses are totally authentic today. Still, this insight might well contain a grain of historical truth. Traditionally, Europe was long characterized through encrusted class rigidity while America was touted as the land of full opportunity on steroids. Today, however, upward social and economic mobility is greater in most European countries than the U.S. but images, even outdated ones, die hard.
Whatever the truth about the so- called American dream, many yet gush over the economic elite here. The media follow Bezos, Gates, Zuckerberg, and like titans with rapt attention. What’s not to be enthralled by the recent $50 million dollar wedding orchestrated by that former creator and CEO of the retail behemoth … the Amazon corporation.
So what if their workers must labor for long hours, often bereft of overtime compensation, for wages that must be supplemented by SNAP benefits to make ends meet. Are not those sacrifices justified by the unimagined luxury enjoyed by our economic royalty.

Those Amazon workers have the satisfaction of knowing they made it possible for Jeff Bezos to purchase the largest masted super- yacht in the world. Known as the Koru, Jeff’s toy is about 420 feet long, has a glass-bottom pool, multiple jacuzzis, and expanded decks. Oh, and it is accompied by a sister vessel, the Abeona. This ancillary craft has a helicopter pad and many toys that can’t fit on the primary vessel. The Amazon workers must be so happy for Jeff.
But I digress. I don’t want to focus on today’s robber barons, those complicit in the final destruction of America’s faltering democracy. I want to focus on other creative geniuses, those who contributed to society not in the pursuit of vast riches but simply in the interest of the public good. You do remember this thing called the public good, don’t you? We once considered it as a matter of course in our political dealings.
Such self-sacrificing individuals are my heroes, not those who acquire obscene fortunes at any cost. The former strike me as the ones worthy of adulation, at least more than they normally receive. After all, they put the well-being of the many over the never to be satisfied fiscal aspirations of the few. Let me note a few examples of my heroes.
Take the case of Tim Berners-Lee. While working at CERN … the European Organization for Nuclear Research located in Switzerland, the British born and educated (Oxford) physicist in 1989 wrote a memo lamenting the fact that computers could not talk to one another. If the machines could not communicate, then both science and scientists would remain isolated in their separate silos. The synergistic environment in which creative impulses thrive would remain out of reach … a mere dream.
Tim did more than lay out a vision. Over the next couple of years, he created the protocols essential to the creation of the world wide web (WWW). In the early 1990s, the cyber world of interactive communication became a reality by virtue of his efforts. He created a world in which we can all communicate.
Yet, unlike so many other tech bros, Tim never sought a patent. He never created a proprietary company. He never constrained the use of his innovations for personal gain. I think it fair to say he could have earned billions. For him, pushing his breakthroughs as widely as possible in the public domain was more important than fortune or wealth’s associated fame. Every time we turn to our smart phone, tablet, or computer, we should give a quick nod to Sir Timothy Berners- Lee.
There are others of course. Let’s take another example that may be familiar to many of you. Dr. Jonas Salk, a researcher at the University of Pittsburgh, developed a vaccine to confront the scourge of polio in the mid-1950s. When the then iconic news figure Edward R. Murrow asked him “who owns the patent?” His response was succinct and simple. “There is no patent. Could you patent the sun?“
For Dr. Salk, his reward was in saving as many lives as possible. Constraining availability based on price and profit surely would have resulted in more deaths and suffering. I still remember the kids of my day existing in iron lungs. I remember vividly worrying that I might become one of them. Along with worries about being evaporated in a nuclear holocaust, the affliction of polio kept us kids up at night. If he had gone the full capitalist route, however, it is estimated he could have earned some $7 billion dollars. At the same time, more kids might have been trapped inside a life-saving apparatus, if they survived at all. But he chose a more humane path. In doing so, many kids may have been spared. Perhaps I was one of them.
Canadian researchers Fred Banting, Charles Best, and James Collip isolated and refined insulin in 1921. They also could have pursued profit and great wealth. But they chose a different path. They sold the rights to their discovery to the University of Toronto for $1 measly dollar. By their act, millions of diabetes sufferers were thus given hope. A life- giving drug was not restricted to those who could afford it … it became generally available to all.
University of Wisconsin- Madison researcher Harry Steenbock developed ultra- violet techniques for fortifying foods with Vitamin D. Among other benefits, his breakthrough eliminated the scourge of Rickets worldwide. Much as the Canadian researchers who isolated insulin had done, Steenbock worked with UW administrators to advance the public good, not seek individual gain.
At U.W., they created the first American university- based non-profit model for reinvesting monetary gains from research breakthroughs back into basic and applied research. Thus, the Wisconsin Alumni Research Foundation (WARF) was created some 75 years ago. Almost half a billion has been reinvested in work benefiting the public good. Some 3,000 additional patents (including for Warfarin and MRI technologies) have been awarded with the proceeds going back into even more basic research.
Or take the case of a brilliant thinker who died in poverty and without much recognition (at the time). Among, his many achievements, Nicola Tesla recognized that alternating current (AC) was vastly superior to the direct current (DC) alternative being pushed by Thomas Edison. And why did Edison fight for his vision with such ferocity … because he thought he could profit from it.

Tesla remained a man of science. Edison was an entrepreneur who often used other people’s ideas to make money. This is not to say Thomas did not make contributions. He did. The world needs both ideas and those people who make ideas practical. Still, most people have heard of Edison. Far fewer recognize the name, or the contributions, of one of the greatest minds of the very early 20th century … Nicola Tesla.
Nils Bohlin was an engineer who worked for the Volvo automobile corporation. In 1959, he developed the modern three-point seat belt. In fact, he and Volvo did patent his innovation. Then, contrary to ordinary corporate practice, the Volvo corporation decided to share the technology throughout the auto industry. Stunningly, they did not hoard their innovation for corporate advantage.
While most U.S. auto firms fought safety measures as expensive mandates imposed by government, Bohlin and Volvo took the other path. Why? Because it would save lives. They practiced a form of corporate morality that seems quaint today, an ethical approach where community well-being helps shape a firm’s decisions.
Madam Curie, born in Poland as Maria Sklodowska, won two Nobel Prizes (physics and chemistry) but never patented her her discoveries for personal gain. She was motivated by pure science, driven by that basic motivation to better understand the world around us. Sadly, she died early for her passion … succumbing to radiation poisoning attendant to her work.
Robert H. Goddard, professor of physics at Clark University (my undergraduate alma-mater), launched the first liquid fuel rocket into space in 1926. Working mostly on his own, and ridiculed by many, he never sought personal gain as his research was finally recognized. He was driven by a dream he embraced as a young boy growing up in my home town of Worcester Mass.
Note: his first rocket didn’t go far into space. It ascended a little more than 40 feet while staying aloft for 2.5 seconds. Then again, the first air craft of Orville and Wilbur Wright didn’t do much better. Yet both efforts launched revolutions that transformed the world as we know it.
Goddard dedicated his life to space, not treasure. He didn’t run out and build a Space X firm for his era. He always felt his work belonged the world, not to be exploited for personal gain.
When he did launch the space age on March 26, 1926 (a century ago), it took place on his aunt’s farm which would later become a golf course. I played that course as a kid. One day, I came across famed rocket scientist Werner Von Braun and other luminaries dedicating a plague on the very spot where the rocket age was launched.
We all make choices. While economic incentives play a critical role in our economy and our social well- being, we should remain cognizant of other valid motivations. Making an additional buck is not always the end all of a worthy life. Money is nice but certainly not everything. Once you get beyond a certain kink-point recognized by economists, the marginal utility of more decreases rapidly. As wealthy venture capitalist Nick Hanauer once noted, you can only consume a limited amount of life’s goodies no matter your wealth. That extra billion just doesn’t mean all that much.
I recall once being asked to consult for the Ontario Provincial Government on optimal approaches to human services integration. A colleague of mine suggested that I ask to be paid for my services. My response was instinctive. “I already am getting paid by the university. If I can help them deliver better human services, that is reward enough.” Once you reach a comfortable fiscal place in life, what else do you need? A little more money is not going to buy you happiness. But sharing the fruits of your labor, or your insights, just might.
































